The name amika means
friend in the language Esperanto
& is a symbol of our belief in the
power of community and the beauty of diversity.

Straight out of Brooklyn, where creativity and culture are a way of life. We’re a collective of creatives, hairstylists, chemists, and product junkies that like to bend the rules. This leads to some pretty radical thinking from our packaging, to our company values, and the products we make. The result is a culture of inclusion, positivity and fun.

We only make products that make us proud.
Highly effective haircare that have always been cruelty-free, formulated without sulfates, parabens, aluminum starch and over 1,300 questionable ingredients banned by the European Union.

The Saphira philosophy believes that each person has her/his own unique “minerals” or beautiful qualities. Just as the minerals revitalize, moisturize and heal, Saphira encourages each person to find the “minerals” from within and to make positive contributions to our families, community and to the world.

Ten years ago, Moroccanoil set out to create the proper canvas for all hair care and hairstyling. Our signature product, Moroccanoil Treatment, has now served as the perfect foundation for hair for millions of people around the world for over a decade. Complete with both styling and conditioning benefits, this award-winning formula infused with argan oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boosts shine.

ColorProof Color Care Authority is a complete line of professional luxury products designed exclusively for color-treated hair.

ColorProof utilizes a unique product development process that allows it to deliver best in class products, with the highest quality and newest ingredient technology for maximum color protection and hair that’s shiny, beautiful, vibrant, healthy and instantly youthful-looking.

The process starts by determining the desired performance and then selecting the very finest ingredients to deliver that performance, not limited by price. This is very different than most manufacturers who conceive a product in terms of its price point first, which limits the quality of ingredients that can be used. Products are not released until they are proven to exceed the performance of any other product in their category.

All ColorProof products are:

100% VEGAN

GLUTEN-FREE

SULFATE-FREE

SALT-FREE

PARABEN-FREE

KERATIN-FREE

PHTHALATE-FREE

PABA-FREE

MINERAL OIL-FREE

SIGNATURE AROMATHERAPY ESSENCES

RECYCLABLE PACKAGING WHEREVER POSSIBLE

Founded in 1922 by Jan Keune in Amsterdam Holland, Keune is today still family owned and operated company. Keune has developed into a multinational, specialised in high quality professional hair care products for the beauty industry. For more than 90 years, Keune has worked together with salon professionals as true partners. Keune's expertise is based on close collaboration – they understand the needs of professionals, and can help them accomplish beautiful things.

Cuccio is used in top spas and salons throughout the world. The brand features trendsetting nail lacquer colors and cuccio naturale, the first natural nail, hand and foot care treatment product line.

Body Drench® believes that beauty starts with healthy skin and our commitment is to continue to produce nourishing products that will improve the way your skin looks and feels.

We carry several product lines specifically for men.

Keune Man | American Crew | Reuzel

brushes, blow dryers, curling wands, curling irons, flat irons